When you look at yourself from a “Brand” perspective, it is interesting to think what you represent and how you do it. Most, if not all, people do not even stop to consider this when they sign up for a social networking community, they just look at it as some outlet to have fun or a way to connect to people.
Recently, I have noticed people’s resistance to using Twitter, because they say they don’t understand it and often times give up before really giving it a chance. Most of those people migrate back or stay with the Facebook community because they are most comfortable in this space. When you think about this from the “Brand” angle, they naturally would be more comfortable on Facebook because people already know their brand. Most of the people they connect with are either present day friends or people they’ve known in the past and are already familiar with some parts of their “Brand”.
Twitter is usually not something you can sign up for and instantly have “Brand” recognition unless you are fortunate enough to already know people in the community. Everyone has to build their brand and as individuals, we may even choose to change the “Brand” we represent over time. It is important to at least think about how you are representing your personal brand from time to time, this will ensure you aren’t surprised one day and find out people perceive you differently than you perceive yourself.
Social media or networking, whether in the form of YouTube, Twitter, Facebook, etc. is all “Brand” marketing and building connections with people that enjoy what you represent.